Originally trained in traditional marketing approaches in the 1980s, James was amongst the first wave of marketers to start using the world wide web as a communications and promotions channel. In those pioneering days, a lot of mistakes were made and many lessons learned to create some fundamental guiding principles that are just as valid in online channels today.
Having spent most of his career working for high technology companies in digital broadcasting, broadband, mobile and software development, James then focused on applying this knowledge and experience in major global digital projects for household brands such as Le Creuset, Kenwood Delonghi and Glen Dimplex.
James returned to technology working for a DevOps and agile software development specialist before taking a career break to receive a Cochlear Implant.
While learning to hear again electronically James took on more basic manual work for a while as well as taking a deeper dive into the software solution that has brought him the most satisfaction and joy during his career - Drupal.
With a recent upgrade to his Cochlear Implant technology, even better hearing than before and six months of in-depth study in Artificial Intelligence Development and Leadership, James has launched Perfect Union to help organisations with the essential process of using AI strategically in union with human creativity to achieve resilient growth.